### We either save you money or make you money ## [The Online Pharmacy Advertising: Why Your Ads Could Be Illegal From April 2025](/content/the-online-pharmacy-advertising-why-your-ads-could-be-illegal/index.html) Running ads for online pharmacies in the UK? The rules have fundamentally changed. With new AI-powered enforcement from April 2025 and a complete ban on new online pharmacies after June… - 11 June 2025 ## [Telemedicine Advertising Compliance in the UK: 2025 Rules That Are Catching Everyone Out](/content/telemedicine-advertising-compliance-in-the-uk/index.html) The telemedicine sector has exploded across the UK, but so have the compliance failures. With the ASA and MHRA now deploying AI-powered monitoring systems to scrutinise every touchpoint of your… - 30 May 2025 ## [The 2026 HFSS Ad Ban: What It Really Means and How Smart Brands Can Stay Visible While Competitors Go Dark](/content/the-2026-hfss-ad-ban-what-it-really-means-and-how-smart-brands-can-stay-visible-while-competitors-go-dark/index.html) The advertising landscape for food and drink brands is about to change forever. From 5 January 2026, the UK’s most restrictive advertising regulations in a generation will reshape how brands… - 30 April 2025 ## [Testing ChatGPT-4 for ‘UX Audits’ Reveals an 80% Error Rate & 14–26% Discoverability Rate](/content/chatgpt-ux-audits-reveals-an-80-error-rate/index.html) KEY TAKEAWAYS Baymard conducted extensive testing to assess ChatGPT-4’s capability to perform UX audits on 12 different webpages. The assessments involved comparing the AI model’s UX recommendations to those of… - 18 October 2023 ## [10 amazing examples of interaction design](/content/10-amazing-examples-of-interaction-design/index.html) When users open a website or app, they first notice the obvious design elements: logo, colors, icons, illustrations, and imagery. While these elements do contribute to the overall user… - 20 August 2018 ## [Burberry – Riccardo Tisci as creative director](/content/burberry-riccardo-tisci-as-creative-director/index.html) It’s a cultural and heritage issue for Burberry not a creative one. They’d be better off throwing it over to Devvo. His mates all wear Burberry. Devvo and Riccardo kind… How does the free brand, website and marketing report work? Here is where to start: [https://wlwfuture.com/brand-website-and-marketing-diagnosis-tool/](/content/brand-website-and-marketing-diagnosis-tool/index.html) You enter your website and a few details about your business. We run a structured analysis across how your brand, website and marketing are performing. This covers messaging, user experience, technical performance, visibility in search and AI search, and how your current activity is likely to be converting. You receive a clear breakdown of what is working, what is underperforming and where the biggest opportunities are. No guesswork. No generic advice. Just a practical view of where performance is being lost and how it can be improved. We will show you how we would fix it. If not, you still leave with a clear understanding of where you stand. How much does it cost? This depends on how you engage with WLW. Daily website tasks start from £25, and entry-level advertising channel management starts from £999 per month. Are you just a UK agency or do you work in other countries? WLW FUTURE is UK-based, but we deliver projects and campaigns globally through our core team and wider associate network. We regularly support work across Europe and other international markets, depending on the scope and requirements. We also have a presence in Lyon, which acts as a base for France and wider European activity. Our team operates across multiple languages including French, Hindi, Chinese, Russian, Somali, Spanish, Norwegian and Swedish, allowing us to deliver campaigns that are properly adapted to local markets rather than simply translated. Do I have to sign a contract? No. Campaign work can be run on a pay-as-you-go basis. For project work, we agree scope and pricing upfront, but we avoid unnecessary long-term contracts. **Can you work for free or on a commission basis?** Yes, in selected cases. If there is clear commercial potential, we are open to structured commission or performance-based agreements, subject to a fair agreement. Have you seen campaigns and projects fail? Yes. This usually happens when execution is restricted by requirements that go against how marketing and advertising actually work. We are always clear that results are not always immediate. Some campaigns take time to build momentum, and that is normal. How do you normally work with customers? “We either save you money or make you money.” WLW FUTURE is a creative media and operational hybrid agency. Every project starts lean and remote, led by one senior specialist. If more depth is needed, we scale from within our 20+ core team to deliver end-to-end. For larger or more complex programmes, we extend into a trusted partner network. The result is a joined-up delivery model with fewer layers, faster execution and better commercial focus. What digital channels do you work with? We work across paid social including Meta, TikTok, YouTube, Pinterest and Snapchat, as well as online publications. Paid media covers native, programmatic, ATL, direct buys, display and SEM. We also focus on AEO, which is query-led visibility across AI and search environments. Our work includes digital PR and affiliate activity such as outreach, influencer partnerships and affiliate marketing. We plan and deliver content strategy across themes, formats and campaigns, supported by creative production including video, animation, graphics and campaign assets. Performance is tracked through cross-channel analytics, ROI measurement and reporting, alongside audience data collection and insight analysis. We also manage and grow organic social across all major platforms. Do you do email marketing? Yes, it is one of our core channels and one of the closest things to word of mouth when done properly. We have been working in this space since 2014, combining strategy, content and automation to drive consistent results. We use the latest platforms and technologies to maximise performance, from list growth and segmentation through to campaign optimisation and lifecycle automation, ensuring email becomes a reliable and scalable revenue channel rather than just a broadcast tool. Where we typically get involved We usually enter at the point where a business knows something is not right. Before a website rebuild or platform investment. When marketing spend is increasing without clear returns. When entering new markets or repositioning. When growth has plateaued or become inefficient. When internal teams need clearer structure and direction. From there, we connect the pieces and build forward.